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Gitex Shopper

Objective:
Gitex Shopper is one of the most awaited shopping events in UAE. Dubai World Trade Center wanted to give a better experience to the visitors by showcasing gadgets that are yet to be released in the market. IXFOCUS delivered a full stand and a custom built application on a touch screen kiosk showing different information of the show devices of well-known brands of cameras, laptops, printer and smart phones. We designed the user interface of the application similar to that of a technology magazine to give the visitors a familiar feeling when interacting with the screen. The event was successful and brands were able to market their latest device even before the date of release.

Solution:
IXFOCUS built a 1000 x 1000 cm fully furnished stand with a kiosk in the center facing the front aisle. The mini PC hidden inside the kiosk which displays the 65” touch screen gave the exhibit a futuristic look and feel. The application was designed like a technology magazine showcasing information of different gadgets.

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