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Arab Health

Objective:
Arab Health is the largest healthcare exhibition and medical congress in the Middle East and second largest in the world. It attracts representatives from the Healthcare industry from the Middle East, Asia, Europe and the US. Spread over a massive area with over 4,400 exhibitors from 70 countries, the Arab Health organizing committee required a Wayfinding solution for visitors and exhibitors to help them quickly access their desired locations and give them an overview of the important points of interest.

Solution:
Installed on a mini PC connected to a 55” touch screen that comes with a flight case, Arab Health has successfully increased their customer engagement and the foot traffic inside their booths which resulted to tremendous number of prospect buyers.

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