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How to Choose the Best Way Finding Solution?

What is way Finding Solution?

Wayfinding is an information system that guides people through a physical area. It’s particularly important in complex building or on campuses that have multiple structures for people to navigate. People need precise directions and visual cues to help them get to their destinations. Helping your visitors get from point A to point B quickly and easily relieves their stress, gives them a feeling of secure and safe, also optimizes the overall visitor experience.
Interactive way finding is becoming ubiquitous with large screens showing maps and directions in airports, shopping malls, hospitals, retail and on campuses. This is modern, exciting way to help your visitors get where they’re going, but there are different approaches to successfully guiding your audience.

When evaluating digital way finding methods, you should always focus on the visitor experience. You want people to enjoy their time in your facility and walk away feeling welcome and comfortable.

Which option is right for you?

When evaluating digital wayfinding methods, you should always focus on the visitor experience. You want people to enjoy their time in your facility and walk away feeling welcome and comfortable.

1. Interactive Kiosk
2. Responsive Mobile site
3. Wayfinding App/Mobile App

1. Interactive Kiosk:

Interactive Kiosk can offer your visitors a much robust wayfinding. Visitors can choose from a variety of directories- rooms, events, departments that are tied to your maps. So you are covered no matter what they need.
Installing kiosk at various locations throughout venue like Entrances and high traffic areas to be sure visitors are welcomed and assisted when and where they need. Each Kiosk “you are here” indicator would be tailored to that screen’s location, and visitors would get point to point directions and see highlighted visual paths from where they are to where they are going. You can also include buttons from common destinations like restrooms, stairs, Elevators and Fire Exit.
Coding for interactivity and database integration are specialized skills, and interactive projects will require experienced designers and developers. The customized centrally Content Management System (CMS) will allow to update in your database which will show on the screens immediately.
You can dedicate the kiosk to wayfinding or you could use them for digital signage layouts showing messages in the idle mode and include a button that launches the full screen wayfinding.

Advantages:

  • Personalized wayfinding experience for visitors
  • Fit more information on screen
  • Include a variety of directories to choose from
  • Feed events or directory information from databases for real time updates
  • Use hot spots to launch other applications or traditional digital signage playlists
  • Incorporate text messaging and QR codes
  • Running the marketing videos and others when the screen is idle.

Disdvantages:

  • Touch screen are more expensive
  • Requires experienced designers and developers
  • More time required for design, development and implementation

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