According to a recent report by App Annie, an app store analytics firm, mobile applications saw a record number of downloads and revenue in the first quarter of 2017.
Both iOS and Android witnessed increase of downloads by 15% year-over-year to reach nearly 25 billion worldwide. As businesses are going mobile today, mobile application development has become the need of the hour. Mobile-first is not a luxury, rather a business norm. It is not just about having a mobile-friendly website as online activity continues to shift to mobile.
It is about connecting with your target audience or prospects on-the-go. Smartphone usage has been on steep rise of late.
Did You Know: Three quarters of internet users check their mobile phone once in an hour, and spend more time looking at mobile phones, instead of watching television.
Smartphones have already transformed the way brands reach out to consumers. Apps offer a direct marketing channel in terms of push notification, geolocation technology to detect nearest customer to in-app offers and more.
If you think mobile apps are only for the big brands to increase business, you are sadly mistaken. In 2017, more and more businesses have started to leverage the power of mobile platforms such as iOS and Android.
Right App Name
Selecting unique name for your app is not just about building a brand. Title of your app could yield best results in ASO. It is important to include keywords within your title, as this text forms basis of app store search results. Typically, keyword placed in the title should be the one with the heaviest search traffic.
Put in time to research keyword because changing title often to include different keywords can have adverse effect on your rankings. Remember, once your app starts ranking high and gaining more reviews, changing title can make it difficult to gain traction of your app. It is helpful to monitor competitors in order to realize how you compare week to week.
App development is not an easy task. It is important to chart out specific details before taking a plunge into mobile app development with a clear project brief, project timeline and check in regularly to monitor progress. Before getting started, determine the purpose of your app. What are you trying to achieve with your app? Is the app part of a service offering or ecommerce platform?
Always understand your app developer and talk before starting the project to get started. Ensure that you set the expectations right and collaborate about important milestones for your project.
Once you have developed your mobile app, review the submission guidelines. It is about the time to prepare for the submission process. Both iOS and Android have strict guidelines in place. Whether it is the Apple Watch Human Interface Guidelines or the App Store Review Guidelines, review the guidelines thoroughly. Failure to adhere with Apple and Google guidelines will cause delays with the approval process.
App store optimization (ASO)
App store optimization (ASO) is the art of increasing mobile app downloads, as well as optimizing mobile apps to rank higher in an app’s store search results. App store optimization results in increased visibility and traffic for your app’s page in the app store. ASO requires meticulous analysis of your target audience, including keywords your target customer will use to search to downloads. For small businesses, customer might look for terms directly related to products or services of your core business.
Listen to user feedback.
There’s no such thing as a perfect business app. There will always be some room for improvement so you better be on the lookout for such opportunities. One way to do it is to get some user feedback from people who have used your app for a considerable amount of time. They’ll be sure to provide you with constructive criticisms or suggestions on how to improve your software. You can also use some metrics or analytics software so you can get real-time data about how people are use it.
It’s time to turn your app idea into a reality!
If you think you have that next big business app idea then by all means, get its development started immediately. The sooner you launch it, the sooner your own business will greatly benefit from it. App development isn’t scary as long as you know you’re working with a capable and reliable developer.